Consumer Insight

When driving, parents have no way to see their young child in a rear facing car seat. The back seat mirror was born. But the first versions of a mirror were crude and low quality. The original back seat mirror was made with a flat mirror. The flat mirror was a problem because a slight concave warp could concentrate sunlight. There was one instance of a mirror causing burns on the interior of a car.

Competition was cheap fabric sewn around cardboard as a frame. Mounting was inconsistent and not very secure.

Solution

• Rethink the construction and modernize the aesthetic. Differentiate from the competition. Improve quality.

• Developed a process to use thermo-formed EVA foam laminated with fabric as the frame material. Allowing for a clean tailored look

• Found a quality mirror supplier and worked closely to develop mirror blanks that had the best amount of convex shape and were very clear optically.

• Refined the patented attachment so it was more secure. Crash tested the new design to prove it's reliability.