Consumer Insight

Sales had a request. The existing sound machine functioned well and had a good sales history. But the design was tired and dated. The strategy was to refresh the item to increase viability to consumers, boost sales, and look great in a modern nursery.

Solution

Develop a soft, modern, and whimsical aesthetic. Build a line of related nursery products that could be more appealing to retailers than just a single item. A portable sound machine and a night light were designed with a shared design language.

Features

• Sound machine soothes crying babies with 6 calming sounds and 6 Mozart melodies

• Custom sounds developed by Pediatrician

• MP3 hookup for custom music

• Auto sleep timer that turns off in 60 minutes

• Nightlight

• 4.2 Stars on Amazon

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